Villains Month: DC’s own ‘decimal-pointed event-ish’ thingy |
Monday, 03 June 2013 10:00 |
In late August 2011, just ahead of DC Entertainment’s’ high-risk relaunch of its superhero line, the company’s executive vice president of sales, marketing and business development emphasized the New 52 wasn’t merely a gimmick to seize more shelf space. “To be clear – DC is not a market-share-chaser. If we were, we would not be [...] |
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