| X-Men’s Havok shows up new recruits in AXE’s movie tie-in |
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| Tuesday, 06 May 2014 14:00 |
| Following a round of X-Men-centric Carl’s Jr./Hardee’s commercials that attracted widespread criticism, the latest stop on the Days of Future Past promo train is AXE, the male-targeted grooming brand that for for years marketed its body spray with the overt promise that the user would become cartoonishly irresistible to the opposite sex. Like Carl’s Jr., […] |
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